Verescence is main the way forward for environmentally pleasant glass packaging and ornament

Verescence, a world chief in glass packaging for the fragrance and cosmetics industries, affords regional manufacturing in 4 zones all over the world – together with Atlanta, GA, with its state-of-the-art manufacturing and adorning facility. As the inducement for sustainable packaging – and “glazing” – grows stronger, the provider is more and more taking over magnificence model clients who’re switching from plastic to glass, particularly on the subject of skincare packaging. Right here, Jamie Matusow talks to Michel Levisse, vp of gross sales, new product improvement and advertising and marketing – North America, concerning the firm’s emphasis on sustainability – from native provide chain initiatives to lowering CO2 emissions – and why CSR is on the core of their DNA.

Verescence is a world chief in glass packaging for the fragrance and cosmetics industries. Our first glass manufacturing unit was established in 1896 in France, and for greater than 120 years, Verescence has been supplying the biggest magnificence manufacturers with its intensive expertise. As the head of expertise, Verescence affords worldwide trade protection in 4 international locations. Within the U.S., we now have two state-of-the-art glass and ornament crops positioned in Atlanta, GA.

Verescence is passionate concerning the cosmetics enterprise and has a novel information of glass and ornament with unparalleled industrial capability and market alternatives. We’re consistently pushing the boundaries to supply prime quality, modern and environmentally pleasant glass packaging options for worldwide and native manufacturers.

Because the No. 1 glass producer for luxurious and premium fragrances, our full adorning amenities embody screening, varnishing, scorching stamping, pad printing, gluing, labeling, acid etching and in addition distinctive patented applied sciences corresponding to METAL’in & COLOR ‘in (inside silver or odor-compatible coloured coating) and security glass (coating to extend the power of the glass).

Our world footprint and our company social accountability (CSR). We’ve a novel world footprint with manufacturing amenities within the US, Europe and Asia, near our clients for brief and native provide chain.

CSR is on the core of our DNA. Our technique relies on three pillars: individuals first, act for society, eco options. We’re proud to say that 100% of our websites are ISO 14001 licensed (a world customary that units necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis Platinum Medal – making the group and all our manufacturing websites within the high 1% of probably the most superior firms. in CSR among the many 90,000 firms estimated by Ecovadis worldwide, all sectors collectively.

Verescence affords clients analysis and improvement methods centered on sustainability within the following areas:


  • Cut back: Light-weight glass packaging has a major influence on C02 emissions. We cut back weight from 20% to 60%.


  • Reuse: We’ve developed reusable options — corresponding to a refillable glass beaker — and we additionally provide screw-neck bottles that permit “refilling” and “separable” packaging to facilitate recycling.


  • Recycle: Our Verre Infini (Infinite Glass) with 20% recycled glass after use reduces the usage of uncooked supplies, minimizes CO2 emissions by 5% and saves vitality within the manufacturing course of. Our PCR supply is domestically in recycling amenities within the international locations the place our factories are positioned. Within the US, we now have developed a partnership with Strategic Materials, a pacesetter in glass recycling to produce our PCR.


  • To exchange: Glass packaging is probably the most sustainable materials, constructed from pure elements, inert – with out interplay of content material – may be endlessly recycled, is taken into account luxurious and environmentally accountable. There’s a development of “glazing” – the transition from plastic to glass, particularly in skincare, but in addition in new areas corresponding to lip gloss and mascara.

At Verescence, we’re dedicated to supporting our key clients by means of the joint improvement of modern and sustainable glass packaging options. We’ve constructed a number of sturdy technical partnerships with key packaging suppliers, facilitating the technical validation of key tasks.

We’ve co-developed a number of tasks with US manufacturing firms and have an excellent success story with REN on their new Clear Pores and skin Care Bowl. Verescence & Anomatic have teamed as much as develop extra sustainable packaging and guarantee a technical match between the glass container and the aluminum stoppers.

At Verescence North America, we now have a variety of well-designed customary bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango strains. We provide quick options for native packaging by impartial or worldwide manufacturers. For instance, for IT Cosmetics & Kiehl’s we offered our light-weight Tango bottles. For YTTP, we accelerated the launch in lower than 8 weeks with our jar of Cléopâtre.

We implement our new 20% PCR composition on all our customary bottles and jars; we began earlier this 12 months with our crops in Europe, and by the tip of 2022 we can have our new 20% PCR glass composition for the US. It is a mission that our clients from the USA are eagerly awaiting!

In skincare, we launched Clinique’s new Sensible Scientific Restore Eye Cream, a part of the glass transition development of the transition from plastic to glass. It’s a 15 ml eye serum with a 15 ml pure press jar, varnishing, scorching stamping and display printing, 100% made within the USA.

In Perfume, we launched Oui Juicy Couture Play — 4 new fragrances for girls. Challenges included the best way to develop a deep push-up and match completely with the highest and backside plate to suit one bottle on high of the opposite. General, it is a very good and playful bundle — and really profitable.

Verescence has sturdy commitments relating to company social accountability and we’re working onerous to change into local weather impartial by 2050, which signifies that carbon emissions from our operations are our high precedence. We’ve already decreased our CO2 emissions by 14% between 2016 and 2021 and have launched a plan to attain a 40% discount in emissions by 2034 in comparison with the bottom 12 months 2019. This roadmap was lately confirmed by The Science Based mostly Targets (SBTi) initiative, with affirmation that our goal is according to the “considerably under 2 ° C” trajectory. The primary tasks are the electrification of our furnaces, and we’re accelerating this vitality transition by already changing one furnace in 2025. Rising the usage of PCR content material in our glass method is one other mission, in addition to recovering residual warmth from our furnaces to warmth our buildings. Our decarbonisation path is essentially underway in our operations, and the following step is to deal with emissions in our provide chain.

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