It’s simple to really feel overwhelmed in in the present day’s large panorama of magnificence. Inside a $ 500 billion business that continues to develop at a speedy tempo, manufacturers are launching merchandise at a fee that shocks even me, the sweetness editor.
With all these product launches comes tons of waste. In line with Zero Waste, the sweetness business produced over 120 billion models of packaging in 2018 alone – most of which can’t be recycled – and that quantity will proceed to develop if we don’t do one thing about it. In an article I wrote final yr asking if the sweetness business wanted a king, I mentioned, “With no robust, speedy, and lasting discount in carbon emissions, humanity will destroy the situations obligatory for our survival.” Merely put, we have to drastically scale back our extreme spending habits.
Within the spirit of doing extra with much less, for Coveteur’s inaugural Magnificence All-Stars, we determined to reshape the dialog about magnificence awards in a method by no means seen earlier than: presenting our readers with 5 winners. Sure, you learn that proper – solely 5. As an alternative of bombarding you with tons of of merchandise that you do not really want, we determined to focus on manufacturers that stand out within the house with their efficient merchandise, dedication to sustainability and modern imaginative and prescient. (You’ll be able to learn extra about our verification course of, in partnership with Bluebird Local weather, right here.)
We don’t suggest that these manufacturers are good, however our winners are proof {that a} sustainable future doesn’t must sacrifice high quality or type. We hope you’re keen on them – and their founders – as a lot as we do.